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Sharing a pitch deck through a data room

Share the pitch deck as a tracked link from your data room, not as an attachment. You see who opened it and which pages they read, you can update it without re-sending, and you can add deeper folders for the investors who engage. Hold the model and legal files until a second meeting.

Raise documents and process

How this raise works

Founders and GPs send decks to dozens of investors in a raise. An attachment is out of your control the moment it leaves, and it tells you nothing. A tracked link shows which investors read to the end, which slides they spent time on and who forwarded it inside their firm.

Page data changes the follow-up. If most investors stop at the competition slide, that slide needs work. If a partner spent ten minutes on the financials, the next call should start there. Updating the file behind the link keeps everyone on the newest version.

The deck is the front door, not the whole room. Once an investor asks for more, open a short set: a one-page summary, key metrics, team biographies. The full diligence room comes after a second meeting or a term sheet.

Best data rooms for this raise

The 16 rooms re-ranked with this raise's weights. Investor tracking carries the most weight here.

  • Investor tracking 30%
  • Permission control 15%
  • Raise workflow 12%
  • Investor onboarding 22%
  • Cost of a raise 21%
  1. 1

    Ellty

    Founded 2020, Australia

    8.8Top choice

    Full deal room with AI, a listed price and a 14-day free trial.

    Price $149 a month Trial 14-day free trial Features 8 of 12 listed
  2. 2

    iDeals

    Founded 2008, United Kingdom

    7.8Solid choice

    Long-running M&A platform with layered permissions and fast support.

    Price Priced on request Trial Free trial available Features 9 of 12 listed
  3. 3

    Datasite

    Founded 1999, United States

    7.7Solid choice

    Bank-grade platform for large processes, with AI and a mobile app.

    Price Priced on request Trial Demo on request Features 10 of 12 listed
  4. 4

    Ansarada

    Founded 2005, Australia

    7.6Solid choice

    Deal room with AI and readiness tools for preparing a process.

    Price Priced on request Trial Free trial available Features 8 of 12 listed
  5. 5

    SecureDocs

    Founded 2012, United States

    7.6Solid choice

    Simple flat-rate deal room with signing and Q&A.

    Price $250 a month Trial Free trial available Features 8 of 12 listed
  6. 6

    Box

    Founded 2005, United States

    7.5Solid choice

    Content cloud with watermarks and signing, priced per user.

    Price $15 a user a month Trial Free trial available Features 9 of 12 listed
  7. 7

    CapLinked

    Founded 2010, United States

    7.3Worth a look

    Deal room with a listed monthly price and an open API.

    Price $299 a month Trial Free trial available Features 7 of 12 listed
  8. 8

    Firmex

    Founded 2006, Canada

    7.3Worth a look

    Easy, reliable deal room favored by mid-market advisers.

    Price Priced on request Trial Free trial available Features 7 of 12 listed
  9. 10

    Drooms

    Founded 2001, Germany

    7.1Worth a look

    European deal room strong in real estate, with AI features.

    Price Priced on request Trial Demo on request Features 8 of 12 listed

Places 11 to 16: DealRoom (7.0), SmartRoom (6.9), ShareVault (6.7), Digify (6.7), DocSend (6.5), Venue by DFIN (6.2)

Folder index for the room

A starting index for this raise. Number the folders so the order survives exports and investors can cite them in questions.

  1. 01 Pitch deckCurrent deck as a tracked, watermarked link.
  2. 02 One-page summaryRaise size, use of funds, traction, contacts.
  3. 03 Key metricsRevenue, growth, retention or other headline numbers for engaged investors.
  4. 04 TeamFounder and leadership biographies.
  5. 05 ProductDemo video or screenshots.
  6. 06 Press and referencesCoverage and customer references on request.
  7. 07 Diligence roomFull folders, opened after a second meeting or term sheet.
  8. 08 Version historyEarlier decks, internal only.

Features this raise needs

FeatureWhyElltyiDealsDatasiteAnsaradaSecureDocsBox
Investor activity logA per-investor record of opens, pages and minutes, which tells the IR team who is in diligence and who stalled.
Dynamic watermarksStamps the reader and a timestamp over every page, so a PPM that leaks carries its source with it.
View-only filesFiles can be read but not saved or printed, and the setting can change mid-raise without a new invite.
Native mobile appAn installed app for phones and tablets, on top of reading in the mobile browser.

Setting up the room

  1. 01

    Upload once, link per investor

    Create a separate link or group for each investor so views are attributed.

  2. 02

    Choose download rules

    Allow download for investors you trust or keep it view-only, and watermark either way.

  3. 03

    Watch page-level data

    Check which slides hold attention and where readers drop off, and fix the weak slides.

  4. 04

    Update in place

    Replace the deck behind the link when numbers change, so no one reads an old version.

  5. 05

    Open more on request

    Add the summary, metrics and team folders for engaged investors, and the full room later.

Common mistakes

  • Emailing the deck as an attachment and losing all visibility.
  • One shared link for every investor, so views cannot be attributed.
  • Sending the full diligence room with the first deck.

Questions and answers

Should I send my pitch deck as a PDF or a link?

A tracked link. It shows who read it and lets you update it. Some investors prefer a PDF; you can allow download from the link.

What is the difference between a deck link and a data room?

A deck link shares one file with tracking. A data room holds the full set of diligence documents with permissions and Q&A.

Do investors mind tracked links?

Most are used to them. Avoid heavy gates like long forms before the deck opens.

Related raises

Which data room fits your raise?

Four questions. About thirty seconds.

Step 1 of 4What are you raising?